Meet The New Normal

Dear customers! The entire meeting & event market remains characterized by major changes, strong and innovative solutions continue to be required. We have already reacted with our offers and furthermore do everything to offer you optimal and professional meeting facilities adapted to the new requirements. Thus, we observe the market very closely and also react to changing situations at short notice with great flexibility for you.

Discover in our MICE Guide again the most different possibilities of our conference hotels. Whether small meetings, co-creative events, hybrid meeting formats or holding a multi-site congress - we have the right hotels and locations for your requests.

Experience with us what meeting technology can do today, completely independent of the meeting format, whether together on-site, hybrid or purely virtual. Read more in the greeting of my colleague Thomas Zubac and here in the MICE Guide.

Whether through our team of the MICE Desk of BWH Hotel Group Central Europe or at the hotels on site - choose from numerous offers & services of the WorldHotels Collection, Best Western Hotels & Resorts and SureStay Hotel Group, depending on which solution you need for your individual event format.

We have integrated a few specials for you in the MICE Guide: The internationally valid what3words addresses will help you to find the right hotel entrance and the way to the respective conference and seminar area in an uncomplicated way. And you will already get to know many of your hearty local "hosts with a passion" personally here in the MICE Guide and via our podcast - as insiders of their region, they always have the best (secret) tips for your stay and your event at hand. Let us surprise you. We are looking forward to seeing you.

Marina Christensen Head of Sales

You can feel safe with us "We care Clean"

Your health, your well-being and your safety are highly important to us whenever you stay at a BWH Hotel Group hotel. You can feel secure knowing that all of our hotels are taking even more precautions than normal to clean hotel rooms and public areas.

Many Best Western hotels have also implemented additional hygiene measures to ensure you can enjoy a care-free and relaxed stay. The hotel search on lists the individual measures each hotel is taking, so you have all the information you need at a glance.

We want you to stay healthy. That is why we have enhanced our already strict cleanliness and hygiene requirements.


Meeting culture has undergone some significant changes, and these are likely to remain the new normal for some time. Therefore, we will work to ensure, for instance, that windows in meeting rooms can be opened or that rooms are adjacent to a patio whenever possible. Fresh air and rooms that offer plenty of space and small work islands are in demand.

Some meeting formats are not well-suited to a virtual or hybrid configuration. If you are planning a workshop, for instance, with the goal of developing innovative concepts, then the best way to foster creativity is through in-person interaction. Contractual negotiations and bid presentations are also best implemented if negotiating partners can meet one another eye-to-eye. Often, facial expressions, gestures and personalities can determine the results of a negotiation – and that’s a good thing!

Contact your MICE Desk to learn about what is most important for meetings in presence, and how we can hold these meetings together safely and successfully.