Meet The New Normal

Dear customers! The revolution of the meeting & event market was greatly accelerated in 2020. All indications are that this trend will continue this year as well. We have already modified our services to react to these developments, and will continue to monitor them for you.

Whether through our team at the MICE Desk of the BWH Hotel Group Central Europe, or on site at our hotels – you can choose from a wide range of offers & services from the WorldHotels Collection, Best Western Hotels & Resorts and the SureStay Hotel Group, depending on what solution best meets your individual event needs.

Discover the different options available from our event hotels in the redesigned MICE Guide. From small meetings to co-creative events, hybrid conference formats or a multi-site conference – we have the right hotels and locations for your inquiry. We are well-prepared to make sure you can feel comfortable holding your conference at one of our sites.

We have re-calculated the event capacities for each of our seating configurations to include appropriate distance. This information is available in the individual conference room tables for the hotels, and will make it much easier for you to plan your event with current social distancing requirements.

Come see for yourself. We look forward to speaking with you.

Marina Christensen Head of Sales

You can feel safe with us "We care Clean"

Your health, your well-being and your safety are highly important to us whenever you stay at a BWH Hotel Group hotel. You can feel secure knowing that all of our hotels are taking even more precautions than normal to clean hotel rooms and public areas.

Many Best Western hotels have also implemented additional hygiene measures to ensure you can enjoy a care-free and relaxed stay. The hotel search on lists the individual measures each hotel is taking, so you have all the information you need at a glance.

We want you to stay healthy. That is why we have enhanced our already strict cleanliness and hygiene requirements.


Meeting culture has undergone some significant changes, and these are likely to remain the new normal for some time. Therefore, we will work to ensure, for instance, that windows in meeting rooms can be opened or that rooms are adjacent to a patio whenever possible. Fresh air and rooms that offer plenty of space and small work islands are in demand.

Some meeting formats are not well-suited to a virtual or hybrid configuration. If you are planning a workshop, for instance, with the goal of developing innovative concepts, then the best way to foster creativity is through in-person interaction. Contractual negotiations and bid presentations are also best implemented if negotiating partners can meet one another eye-to-eye. Often, facial expressions, gestures and personalities can determine the results of a negotiation – and that’s a good thing!

Contact your MICE Desk to learn about what is most important for meetings in presence, and how we can hold these meetings together safely and successfully.